Fiona SperryFiona grew up in Dubai and Cameroon, where her earliest gaming credentials were established on a “Donkey Kong” Game & Watch. She returned to the UK aged 10, and was the only girl in an all boys school, setting her up perfectly for a career in videogames. She studied History at University College London before joining McGraw-Hill Book Publishers.

There she quickly rose to become head of the company’s Electronic Publishing programme, managing their educational multimedia/CD ROM products in the UK. Becoming disillusioned by the lack of real impact of CD-ROM sales Fiona switched from Publisher to Videogame Producer, joining Criterion Software in 1997.

After a brief stint managing external teams Fiona took charge of a small, young Criterion team about to make their very first game. That game became “Trickstyle”, Criterion’s debut console game and would change the course of her life. Not only was it the first game she had made but through it she met the person who would become her creative and business partner for the next 15 years (and counting), Alex Ward, who signed the game in his role as Acclaim’s A&R guy.

After developing “Trickstyle” she was asked to take the reins of the studio, invited Alex to come join her as Creative Director and together they relaunched the studio as Criterion Games, focussed wholly on console development. What followed was huge commercial success as well as enormous critical acclaim.

As Studio Director of Criterion Games from 2000 to 2013 Fiona was at the helm of five much loved “Burnout” games, right from the first “Burnout” in 2001, the 3 times BAFTA award winning “Burnout 3:Takedown” through to the hugely innovative “Burnout Paradise” in 2007. She also oversaw development of the popular PS2/Xbox FPS “Black.” After the acquisition of Criterion Games by Electronic Arts in 2004 she became General Manager of all of EA’s UK Studios, with responsibility for over 400 game developers. In 2008 Fiona returned full time to Criterion and led Criterion’s revitalisation of the “Need for Speed” series, the multi award winning “Need For Speed Hot Pursuit”, followed by “Need for Speed Most Wanted”, picking up a fourth BAFTA along the way.

After having her first child in 2012 Fiona decided to go it alone and together with Alex and Paul formed Three Fields Entertainment in 2014. She is a firm believer that there is a better, healthier and happier way to make award winning entertainment and with a studio full of new parents she is putting her money where her mouth is.